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Brand the public page only as far as it stays clear

26 Jun 2024 · 1 min read

A member scanning a code needs the status. A full marketing skin that hides the status has failed.

Your name on the page is fine. Your colours are fine. A slogan, a promotion, and a crowded header are not, if the status is no longer the first thing a tired person sees.

Test it on a phone, in the light of the gym, not on a desktop in an office. If you have to scroll to see whether the machine is in use, remove something.

What stays off, even if the brand book asks

Cost, staff names, internal jokes, and a list of other products. The page is a tool in the hand of someone standing at the frame. It can look like you without behaving like an advert.

If a chain uses one brand and a site uses another, pick one for the page and keep it. A page that changes skin by who last edited it looks unofficial, and unofficial pages get ignored.

The report button is part of the brand in practice. If it is hard to find, the branding work was pointed at the wrong thing.